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You can’t have a proper launch without a brochure!
To be handed out at trade shows and the like >>
One of my early projects for Heather Huhman was to design a brochure detailing how she might be booked for speaking engagements. Recently, I was asked to reformat the original brochure to target a broader university audience.
We really ended up completely changing the content and color scheme, but it was interesting to see how much the same message can be altered to better suit a specific audience.
This marks round 3 of my brochure designs for Come Recommended. I’m quite happy with the way they all tie together–I just know they’ll look nice laid out next to each other at a trade show display booth. :]
[[ See the rest of my Come Recommended designs here ]]
Though I didn’t write the content, this brochure aims to attract employers to Come Recommended as a recruiting platform.
While I typically search long and hard for free (but still legal) photos/vectors to use in my designs, I broke down on this one and just bought the images from istockphoto.com. I’ve used them before and have been happy with their system, and I think they are decently priced (relatively, of course). I was mainly concerned with maintaining visual continuity between the site itself and this particular brochure. Luckily, I was able to find the same stock image because the Come Recommended team had never been given any of the images used on the site. I’m mildly ashamed to admit (so I won’t) how long I spent looking for the perfect image to use on the inside left panel. I wanted it to reflect Come Recommended’s mission–connecting high-quality candidates with high-quality employers–while also meshing well with the brochure’s color scheme. Somehow I lucked into this image, which uses colors that are extremely close to Come Recommended’s corporate color scheme. Although I suppose it wasn’t quite luck… I did scan through istockphoto search results for almost three hours…
The past week or so with Come Recommended has been a whirlwind! After submitting both a logo and a brochure in the past week, it’s on to brochure #2. This time, it’s an informational brochure on booking speaking engagements with Come Recommended founder and president, Heather Huhman.
I wanted to make sure her different brochures related to one another, but we certainly didn’t want a carbon copy or anything like that. I do think it’s important though to maintain some consistency in design across a communications campaign, so consumers maintain recognition of your brand/image/feel.
That being said, I kept many of the design elements the same in this brochure as in the CR|PR brochure. I did change the background color and add in a few unique elements though to keep the design fresh and interesting.
Brochures. The main reason Heather brought me on to the Come Recommended team.
After completing a logo design for the CR|PR campaign, my next assignment was to create an informational brochure–for both print and Web–that would explain the new service to company sponsors and partners.
There was quite a lot of information/services to convey within the brochure, which made it difficult to add too many major design elements. But I did what I could, and I think we managed to find a good balance between professional and edgy.
In my work with Perdue Group, Inc., I have designed a promotional mailer for one of our company subsidiaries, Black Diamond Remodeling. The mailer will be printed and distributed through a direct mailing company in Sandy Springs, Georgia and will be received by approximately 3,000 single-family households in the 30327 zip code of Atlanta.
After a long day at work and nice dinner with my boyfriend, I arrived home this afternoon to a lovely surprise:
Sitting on the kitchen table with my name and address printed on the side was the Cobb Symphony Orchestra 2009/2010 Season Brochure that I designed earlier this summer.
At first, I thought perhaps my mother had printed out a version, but as soon as I felt that high-gloss paper, I knew.
It was a bit odd to see those same pages I’ve stared at for weeks and know that they’re being sent to mailboxes all over the community.
Of course being the perfectionist that I am, I immediately went through the whole thing again to check (again) for typos and misaligned design elements.
One set of lines could have been moved up a little, out of the printed area, but overall, I was very pleased with my work.
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